ICO Airdrop Strategy
Airdrops are becoming popular mechanism is disseminate your tokens to the masses. However, they should attract the right audience and ensure that their receipients play a role to advance your marketing agenda, whether it is to find additional investors or grow your Telegram group. I can provide my perspective on how to structure an airdrop campaign.
Dr. Harpreet Singh
Dr. Harpreet Singh is a Harvard-trained PhD and the founder of both Expercoin and Experfy. He works at the intersection of Blockchain, AI and Machine Learning, developing advanced cyrptoeconomic systems, roadmaps, algorithms and data products. In the past he has served as a Chief Analytics Officer and has also led cross-functional teams in global execution of product development, business strategy, operations, and technology functions. He managed the program management initiatives for sixty technology startups from Citigroup’s e-Citi Venture Portfolio Office. Harpreet subsequently established the Project Management Office for FX Alliance, a global foreign exchange platform, where he was responsible for enabling project and risk management functions for New York, London and Tokyo locations. Harpreet earned Master's and PhD degrees from Harvard University, where he also served as a faculty member.
Harpreet Singh is the host of Masters of Blockchain podcast.